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A single corporate brand with a fortified message
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Parallel to designating Mondial Assistance as the new global corporate, or flagship brand in 2006, the Group has launched a new visual identity and core values world-wide. The aim is to leverage the power of a single corporate brand that reflects the Group’s ambitions, capabilities and markets, and to communicate a consistent global image and message to all people, within and outside the company, wherever they may be. This global corporate brand is further supported by a portfolio of specialty product brands around the world.
Group has announced the release of the new brand positioning in 2009 with the new tagline “How can we Help”, the heart of our brand. “How can we help?” embodies our brand essence, and our natural, instinctive desire to help.
This is what our brand positioning will do: tell customers exactly what we stand for.
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Arms open to the wings of change
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The new brand identity has been infused with visible energy. It still retains strong attributes of the previous logo: the capital letters and the vibrant red, symbolic of life, the emergency nature of the Group’s business and its commitment to serving others with a human touch. However, the rounded letters evoke more emotion and modernity. The wings of change prompt the transformation of the eagle in the sun into a person with open arms and circle; all these graphic elements embody and communicate Mondial Assistance Group’s people-focused business.
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Core values - Trusted for years of unfailing commitment
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CP² = T : Caring + Connected + Proactive + Professional = Trust
Caring for and respecting others, being connected internally, culturally, geographically and technologically, being proactive by anticipating needs and driving innovation and continuous improvement forward, and being professional with a ceaseless demand for quality and excellence, have always embodied the essence of Mondial Assistance. Trust, the result of these four values and the heart of the new brand identity, constitutes the very fabric of our business and underlies everything we do. In fact, trust is the reason our customers return to us again and again. It is our daily objective that all customers and stakeholders experience these four values first hand, and identify them as the integral character of Mondial Assistance, our global brand.
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